Canon Marketing Japan Inc. Investor RelationsCSR

Perspective on CSR

Under the Canon corporate philosophy of kyosei*, the Canon Marketing Japan Group aims to provide benefits to society through its business activities, and to contribute to the development of a sustainable society while also justifying its existence as an enterprise. By continuing to pursue sustainable synergies between the Canon MJ Group and society, we can ultimately enhance our corporate value and corporate brand.

CSR Awareness

Our participatory approach to CSR is based on the sharing of the Canon Marketing Japan Group's CSR philosophy and values by all employees, and on a commitment to accurate knowledge. Our efforts to foster CSR awareness in our employees are coordinated by the General Affairs and CSR Headguarters.

The "Three Selfs" Spirit

Our "Three Selfs" spirit is a central guiding principle that dates back to the founding of Canon and is part of our corporate DNA. The code states that employees should proactively take the initiative (self-motivation), conduct oneself responsibly and with accountability (self-management) and know one's position, roles and circumstances (self-awareness). The Three Selfs spirit is the foundation for our CSR activities.

United Nations Global Compact

In December 2009, Canon Marketing Japan signed the UN Global Compact. Under this initiative, companies commit themselves to universal principles relating to human rights, labor standards, the environment and the prevention of corruption. The underlying principle is that companies should work to solve global problems through responsible corporate activities. By reflecting this principle in our business activities, we will contribute to the realization of a better and more sustainable society.

CSR Policies and Organization

The key concept guiding our CSR activities is that CSR is marketing. As a business group that has numerous points of contact with stakeholders, we approach CSR activities from a marketing perspective. We are creating structures that allow individual segments and companies within the Canon Marketing Japan Group to implement CSR activities on an organized basis with participation by all employees.

CSR Activity Policy

The Canon Marketing Japan Group has published the Canon Marketing Japan Group CSR Activity Policy with the aim of enabling all employees to implement CSR activities in the context of their day-to-day work. We contribute to the development of the sustainable society by sharing and applying this policy throughout the entire Canon Marketing Japan Group.

CSR Activity Policy

  • We will contribute to the creation of an enriched social environment in which people can live in safety and with peace of mind.
  • We will provide dependable quality through all of our business activities.
  • We will contribute to the development of human resources capable of contributing to improvement of society.
  • We will conduct our business activities fairly and in good faith, with particular emphasis on dialog with stakeholders.
  • We will strive to develop safe, healthy working environments.
  • We will contribute to the conservation of the environment and biodiversity.
  • We will respect human rights.

CSR Promotion Organization

The role of the CSR Committee, which is chaired by the President, is to facilitate CSR activities throughout the Canon Marketing Japan Group. The CSR Committee makes decisions about group-level efforts to promote CSR activities. It drafts and adopts policies relating mainly to measures to ensure consistent compliance with business ethics and regulatory requirements, the improvement of information security and governance, and the reinforcement of environment-related measures. These policies are implemented through the CSR Promotion Subcommittee, which is comprised of CSR Promotion Officers from each of the divisions and companies that make up the Canon Marketing Japan Group.

Establishment of Materiality

In August and September of 2013, the Canon Marketing Japan Group carried out a CSR survey of internal and external stakeholders. The purpose of this survey was to ensure that the wishes and expectations of our many stakeholders, including customers, stockholders, investors, business partners, employees, communities and the global environment, would be reflected in our CSR activities. We then conducted an analysis using a graph in which the priorities of stakeholders, as identified from the results of the survey, were placed on the vertical axis, and the priorities of the Canon Marketing Japan Group, which were extracted from our medium/long-term management strategies and business plans, on the horizontal axis. After discussions with independent experts and decision-making by management, we adopted six material themes for the Canon Marketing Japan Group.
These material themes will form the core of future CSR activity plans, under which we will redouble our efforts to ensure that the expectations of stakeholders are reflected in our CSR activities.

  1. Value creation in the photography and imaging field
  2. Creation of solutions in the environment and information security fields
  3. Creation of solutions in the health and medical systems field
  4. Quality improvement and reinforcement of quality management
  5. Improvement of our ability to respond to customer needs
  6. Reinforcement of resource and energy conservation measures

Environmental Management

We have strengthened the environmental management infrastructure of the Canon Marketing Japan Group by developing an environmental vision and management systems. We are working to reduce environmental loads resulting from our own business activities and the activities of our customers and society.

2015 Environmental Vision—"Future Forest 2015"

Based on the Canon Group's "Action for Green" environmental vision, the "Future Forest 2015" concept embodies the environmental vision for the Canon Marketing Japan Group. As a company with customer contact points in Japan, we are helping to achieve harmony between affluence and the global environment not only by reducing our own environmental loads, but also by working with society and our customers to cut CO2 emissions. We aim to realize our "Future Forest 2015" vision through the following three activities.

Three Approaches to the Realization of "Future Forest 2015"

  • Reduction of CO2 emissions from business sites and logistics operations
  • Significant contribution to the reduction of customers' CO2 emissions through products and IT solutions
  • Environment-related contributions to society

Establishment of a Green Ratio

In addition to the reduction of CO2 emissions from the business sites and logistics activities of the Canon Marketing Japan Group, we also help our customers to reduce their CO2 emissions. Our target for the Green Ratio, which we define as the ratio between our emissions and those of our customers, is that our contribution to the reduction of CO2 emissions by our customers should be at least 100,000 tons per year and at least double our own CO2 emissions. In 2013, the Green Ratio was 1:3.18.


Responding to the Conflict Minerals Problem

As a member of the Canon Group, the Canon Marketing Japan Group implements various initiatives in response to the problem of conflict minerals*. In April 2013, we held a seminar about surveys concerning conflict minerals for Canon Marketing Japan Group suppliers. To ensure that our customers can use Canon products with confidence, we require our suppliers to cooperate in our efforts to trace the sources of all minerals used and ensure that no conflict minerals are used.

Social Contribution

As a good corporate citizen, the Canon Marketing Japan Group contributes to society not only through its business activities, but also through activities that are helping to create a society in which all people can enjoy enriched lives.

Promoting the Furusato Project

In May 2010 the Canon Marketing Japan started the "Furusato Project— Linking Our Dream to the Future," a restoration project with the aim of bequeathing beautiful verdant furusato (rural hometowns) to the children of the future.
This nationwide effort involves forging links with local environmental NPOs to create beautiful furusato through such efforts as preserving terraced rice fields and planting forests, reviving arable land that is no longer under cultivation, and restoring tidal flats. Since 2013, we have expanded the scope of this program to involve the entire Canon Group. To date, over 800 volunteers have participated in 35 projects in 13 regions within Japan.
Other forms of support provided by Canon Marketing Japan include donations based on the number of used print cartridges collected from customers for recycling.

"Smile for the Future" Project

Since January 2012, the Canon Marketing Japan Group has supported community development through the "Smile for the Future" project, as part of its support for recovery efforts in areas affected by the Great East Japan Earthquake. The aim of the project is to foster communication and support the emotional development of children by encouraging people to enjoy nature through the fun of photography. Activities include photography programs and nature experience programs.

A photography class in the community of Minamisanriku


Over 70,000 AED Seminar Participants

We believe that the Canon Marketing Japan Group can achieve growth and success by helping to solve social problems while also creating economic value. As a marketing company, we are constantly working to meet the needs of customers by supplying Canon brand products and services and other products and services. As a multi-vendor for a manufacturer of automated external defibrillators (AEDs), we supply AEDs to meet specific user requirements. In addition to selling the equipment, we also organize seminars and provide instructors to each participant how to carry out emergency first aid using AEDs. To date, over 70,000 people have attended our seminars. We will continue to help people to save lives through this activity.

At an AED seminar